Chrysler, Audi & “Badvertising”
I’m watching auto companies waste even more money. This time, on “badvertising“: Advertising that misses the mark, that’s not consistent from medium to medium, that’s created by a handful of agencies. Splintered messages. Nothing focused. Nothing that’s going to move a lot of product. From the flap with @ChryslerAutos dropping the F bomb on Twitter, […]
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